The exact formula of how Google works to determine which pages are displayed first in searches is a secret, but there are always some things that can help you as rank on Google.
The term for this is Search Engine Optimization or SEO.
If someone promises you quick results, it is probably a scam. No matter what I do, make sure you criar um site you want to visit and who wrote it in the way as all they want to read it.
If you are bypassing the rules of the system, sooner or later, Google will find out and change their formula. You will end up falling in search results and will wonder why.
Google Rank Tip #1 – Keyword Phrases: Give Your Page a Matter
A key phrase is made of words that you think that it is more likely that someone put into a search engine to find your content.
Basically, it is what you think of the subject of your page according to Google.
Your key phrase should, of course, appear somewhere in your content, preferably in the first paragraph, or more.
“This is an article about X, Y or Z.”
Do not over do it and make everything to be natural. If it seems like spam, it probably is.
Again, the point here is to act like a human and use the words that humans are most likely to use when searching for a page about your topic.
Telling people that they are about to read is useful.
If you are looking for your own website, what keyword would type into Google for each page? Reflect!!
It can be useful to have a different perspective. Ask another person to read your page and suggest what they think your keyword phrase might be.
You can also check Google Trends to see if one phrase is starting to gain popularity.
Try to keep one of the key issues for the page. This does not mean that you must write text with strange phrases to keep your subject narrow. It can be broad. Only do not put a lot of content is random and not related.
The writing is clearly easier to search and easier to read. Don’t be afraid to be very long and detailed in its content, provided that you start with the big ideas first, and between the “weed” further below on the page.
In journalism, they call this the “inverted pyramid”.
Google Rank Tip #2 – Keywords Density
One of the things that Google is looking for is the frequency with which the keyword occurs. Use natural phrases. Do not try to cheat the search engine by repeating the same word multiple times, or making the text “invisible”. Does not work.
Start your article with a paragraph strong and that tell about what is your page.
This is just a good practice, but it can help the search engines find your page also.
Google Rank Tip #3 – Name your Pages
Give your pages a descriptive name with the attribute <title>. This is vital.
Google often displays search results as a link using the title of the Web page, then write how you want it to be read.
A link called “untitled” is not attractive and no one will click on it. When appropriate, use the key phrase of the page in the title. If your article is about “penguins”, your title should have “penguins” in it, right?
Google Rank Tip #4 – Pay Attention to the Links
One of the biggest factors that Google looks at is the hyperlink.
Google analyzes the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords.
Instead of saying “click here to learn more about SEO” you should say: Read more about SEO (Search Engine Optimization).
The links from other websites to yours are used to determine the ranking of the page.
You can improve your “PageRank” by exchanging text links with other relevant sites. Link to your own site is cool, but make links also to other locations than your own site where relevant.
There is some doubt about how many links you should have per page. This is one of those rules that are likely to harm you if you abuse, so the key, again, it should be helpful and natural with the rate and the amount of links that you provides.
The scripts that link your content to other pages or ads on your site can end up damaging your site in the long term.
Google Rank Tip #5 – Social Networking
Social networking sites can be a good way to promote a site, but it is not clear how much this will affect your rank directly.
That said, you may find that a large portion of your traffic comes from social networks, so make sure to make your content “social friendly”. Add images and give your content compelling titles.
Google Rank Tip #6 – Make Your Images Search Adaptive
Give your image attributes <alt>. Not only makes your site more accessible for the visually impaired, but also gives you another chance to put your relevant keywords where Google can see them.
Google Rank Tip #7 – Make the Site Mobile Accessible
A growing number of people are using their phones to search for content. If you want to make your content accessible for mobile to a good user experience, you should also do it because of the search.
The ideal is that your site has a good template which suits the Mobile, known as RESPONSIVE.
Check the settings of your theme if there is such an option. if not, I suggest that you SWITCH YOUR THEME. For me, the worst thing that exists when I’m reading in the browsing of the phone is that you have to be increasing and adjusting the screen to be able to read. I hate, and I believe that I’m not alone in the crowd. Follow some tips from Google on configuring your mobile site.
Google Rank Tip #8 – Good Design is Popular Design
Pages strong and well organized pages are pages that Google tends to rank higher. Are also pages that tend to become more and more popular, which means Google will rank even more.
Keep good design in mind to the extent that it is growing and a large part of the SEO will do his part.
I hope I have helped you with these tips and that you will achieve results. Please carefully read and apply what you can to improve your results. And one more tip: always Study!!
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